After speculation that Isidingo will be cancelled, SABC finally confirmed that SABC 3’s Isidingo was cancelled. After 21 years, one of Mzansi’s most loved soapie’s is been cancelled to due to low rating and for failing to attract advertisers.
In July Isidingo celebrated its 21st birthday.SABC acting group executive: television, David Makubyane said the decision to decommission Isidingo was informed by a number of factors which includes poor audience ratings during the time slot, decline in revenue and poor return on investment.
The organisation was faced with no option but to review the performance of all programmes on the channel that are not performing and to ensure that the channel’s content is competitive and commercially viable.”
SABC said that in line with the channel’s future strategic direction, Isidingo was one of the programmes that would not be recommissioned for the new fiscal from April 2020.
Isidiongo premiered on SABC 3 in July 1998 and broadcast Monday to Friday at 19:00. The last The SABC announced that Isidingo would air its final episode on March 12, 2020.
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